Friday, April 30

Young and reckless, a font for your true self, Soaka

Soaka is a font designed by Jackkrit Anantakul for YouWorkForThem. Using xerox, paper and distress Soaka shouts rebel teen spirit. But is not just an esthetic... read what actually Soaka has to say... and is so true. True to yourself, if you are still young and reckless. You can learn more about Soaka at youworkforthem

Tuesday, April 27

Gourmet ice-cream truck around NY, Van Leeuwen

Ben Van Leeuwen started making his own organic ice cream and selling it out of a refurbished postal truck in Soho, Upper West Side and Brooklyn in 2008. Since then, he brings to New Yorkers an artisanal treat with the finest ingredients from around the world. Van Leeuwen’s gourmet ice cream is made from hormone-free dairy. It’s all natural and made with sustainable ingredients, has no stabilizers, preservatives, corn syrup or unnatural emulsifiers.

His product had such a great acceptance that now sells at Whole Foods and Murray's Cheese. Visit their website at

Learn more about it watching the videos bellow.

Wednesday, April 21

Grab a B-cycle and go wherever you want

B-cycle is a next-generation bike-sharing system. Get one whenever you want and leave it when you don’t. Just swipe your card, grab a bike, and get to where you’re going. Check their website

Inspired by other bike systems around the world, like Velib in Paris, check out B-cycle plans to multiply across the US... just grab a bike and let's go around the city!

Tuesday, April 20

She's only with him for his biscuits, Frolic

They say she is only after one thing... his biscuits. The new French campaign of Mars Pet food Frolic and its beef and carrot semi-moist rings... yummy! In the campaign, creative of CLM BBDO, the mismatch couples of canines travel in a bling limo or stay at a fancy hotel... and all just for an irresistible treat.

After the videos bellow you may wonder if the biscuits are that good... go get some.

The Vision Behind the Well and the Web

The Well was the first name of what we now know as the Web and started as a democratic and empowering tool for humanity. The WELL, launched in 1985 as the Whole Earth 'Lectronic Link, provides a watering hole for some articulate and playful people from all walks of life. Learn more about it at

Sir Timothy John "Tim" Berners-Lee is known as the father of the World Wide Web or WWW, a system of interlinked hypertext documents contained on the Internet. He is a British engineer and computer scientist and MIT professor credited with inventing the World Wide Web, making the first proposal for it in March 1989.

The famously modest man never went on to commercialise his work. Instead he worked on expanding the use of the net as a channel for free expression and collaboration. He is now making great efforts to get more countries connected to the web, specially in the African continent. Attend to his speech at Ted in the video bellow.

You may learn more about the impact of the Web in our lives on a series of specials by the BBC called The Virtual Revolution. There are 4 episodes, the forth covers specially this social change and the step in our evolution. Worth watching all 6 parts of episode 4 embedded bellow and the other episodes 1 to 3 are great too.

Sunday, April 18

Real life couples as inspiration, The Kooples

The Kooples, a French brand that features real couples instead of models in their photo shoots. The idea is to connect with their audience tired of a plastic esthetic and understanding they are cool enough to be the face of the brand. Visit their website at and blog

"The Kooples is the return of street chic, a Paris-London mindset, a musical inclination, fashion as a manifest, and a cloakroom for two. For five minutes or the last fifteen years, for one night, for some time, it is a way of life, a game." - The Kooples.

Thursday, April 15

Surreal world made of carpet by Bolon

Bolon, the Swedish manufacturer of woven vinyl flooring launched a more environmentally friendly line of products. Botanic has a new plasticizer which is based on plant extracts. The design house FUWL has created a campaign inspired by nature and flowers, a surreal world where flowers are made of carpet. Learn more at their website

Wednesday, April 14

The Medieval nature of Pringle of Scotland

Tilda Swinton stars in Ryan McGinley’s new short film for Pringle of Scotland Spring 2010.  Filmed in the dramatic settings around Inverness, UK, Tilda wanders through fields and stones in nightgowns in black and pales. A piece of art for a brand with one of the oldest names in the Scottish borders, the birthplace of the knitwear industry in the UK, founded in 1815. Visit their website at

Also the photographer's website, the same who shot the first "Animals" campaign for Wrangler ellauniverse.animals and enjoy the short film bellow.

Watch their Fall 10 Collections bellow, I specially love the menswear.

Monday, April 12

Driven young twins bringing Somalia to NY fashion

Ayaan and Idyl Mohallim were born in Somalia, but left for the United States aged nine to escape the civil war. After attending college in Washington and Boston respectively they reunited in NY to start their new label Mataano, that means twins in Somalian. They've been in business for only two years and sell their line in small boutiques around the NY area. Their main inspiration comes from her roots in Africa bringing in vibrant colors, textures and patterns. Visit their website at

"You know in Africa, with everything you wear it's almost like the peacock theory -- people want to be noticed, they want to stand out." - Ayaan and Idyl Mohallim.  

"The Somali woman has strength and we want to evoke this through our collection," said Ayaan. "So we design really flowy, beautiful dresses that have a nice strong print that showcases the strength these women really have." - Ayaan and Idyl Mohallim.

Watch the special about the up-and-coming twin sisters at CNN World, Inside Africa bellow and the full interview at

Saturday, April 10

Knitted creatures for the little ones, Donna Wilson

With an unique playful style mixing child-like motifs, graphic pattern and bright color, Donna Wilson combines yesterday's vintage handmade feel with modern appeal.  She is one of the Scotland's brightest young talents. After graduating from Gray's School of Art in 1999, Donna began to specialise in knitting and following her Master's degree at the London Royal College of Art, started making her unusual range of knitted creatures. Now expanded to cushions, poufs and blankets, upholstered furniture designs, melamine trays, ceramics and stationery. Visit her website and blog