Real life couples as inspiration, The Kooples

The Kooples, a French brand that features real couples instead of models in their photo shoots. The idea is to connect with their audience tired of a plastic esthetic and understanding they are cool enough to be the face of the brand. Visit their website at thekooples.com and blog thekooples.com/blog

"The Kooples is the return of street chic, a Paris-London mindset, a musical inclination, fashion as a manifest, and a cloakroom for two. For five minutes or the last fifteen years, for one night, for some time, it is a way of life, a game." - The Kooples.