PLAYTYPE, a Ludic Physical Store about Type

The Danish design firm e-Types opened the concept store Playtype in Copenhagen fully dedicated to typefaces. This temporary "physical store" will be opened until the end of 2011.

The Playtype concept store was launched in conjunction with the revamp and redesign of Playtype.com. Located in Copenhagen’s Vesterbro, the store is the physical manifestation of the online shop – and then some.

Created as a place to further our typographic practice, the store provides a street level entry to typography - it is a place to share our passion with the general public and a place where our designers can experiment with their craft outside of the studio.

Aside from type, the store continuously features new editions and products created by e-Types alongside friends and colleagues in the design and art world.