Frida owns Gucci

Frida Giannini became Creative Director of Gucci after Tom Ford's departure, bringing her own modern vision to the house. Born in Rome en 1972 to an architect father and history professor mother, she studied at the Rome's Fashion Academy. After working for Fendi joines Gucci as Handbag Design Director in 2002. Two years later she was appointed to a newly created post, Creative Director of Accessories, where she assumed unprecedented control of bags, shoes, luggage, small leathergoods, silks, fine jewelry, gifts, watches as well as eyewear. Giannini flourished in this expanded role, and brought a powerful new perspective to Gucci’s accessories collections. www.gucci.com 


Watch Frida's statement with her Spring 2010 RTW Collection at: http://www.style.com/fashionshows/video/S2010RTW-GUCCI and shots of the complete collection at: http://www.style.com/fashionshows/complete/S2010RTW-GUCCI?viewall=true