The latest Dove campaign
"Real Beauty Sketches" by Ogilvy & Mather Brazil addresses image issues by showing women how they are lovingly seen by others instead of the harsh image they have of themselves. Surprisingly enough, they actually look closer to the version of themselves that others gently see.
The "Star Models" ads from agency
Revolution Brasil fight anorexia by comparing fashion illustrations to images of real models Photoshopped to have the same measurements as the drawings. The celebration of Anorexia in Fashion has distorted the perception of beauty and by creating impossible figures has hurt deeply women self-esteem. Bones are not beautiful people, true women are.
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