Cärpe-díem, Tommy is going to College this Fall 2013

Bittersweet, in a week I am moving my daughter to the great college town of Boston, so this post couldn't be more appropriate. All American Preppy style inspired by the Ivy League, Tommy's Fall 13 campaign sets the mood for proper college attire.

Great news, now pretty stylish people are also smart and go to Yale. I wished it was that easy! Love the story and location, even took a picture of my daughter sitting at the same lecture room during our college trip last December, an eye for an iconic setting for sure. The campaign was photographed by Craig McDean, styled by Karl Templer and directed by Trey Laird.



“Collegiate traditions and the preppy, Ivy League look were some of my earliest design inspirations and the starting point for our signature style,” _ Tommy Hilfiger.

I may say that the incoming freshman that wears a graduation cap in all the pictures and video "Chloe" looks and acts more like a 15 year old going to a boarding school than college. Kids are smarter and more mature these days. I guess the brand was targeting an aspiring teen consumer with this video, but I would rather learn more about the whole group and their lives in town. For that I may have to wait for Part II.