Bernard Gant arrived in New York in 1914, an immigrant from Ukraine. He went straight to the garment district in Manhattan and secured his first job as a collar-sewing specialist in a downtown factory. He later began fabricating his own dress shirts and selling them to respected stores in NY. His distinctive quality mark, a G, was on the labels of all his shirts and soon became recognizable by the consumer that started to look for the shirts with the G instead of the name of the label.
Gant dress shirts were de rigueur for American male students in the early and mid 1960s. The shirts were worn open-collar and without necktie, with the top button open to reveal the roll of the collar, except when the formality of an occasion demanded otherwise. The front of the shirt buttoned along a double-truck hem, a feature that became a requisite for any brand targeted to adolescents and young men.
Today Gant is synonym of quality american lifestyle and offers products from menswear, ladies, boys, girls and babies, home, watches, fragrance, footwear, underwear to eyewear. In the latest catalog Gant takes us to Italy, the Amalfi coast, Positano and Capri. What a worldly life....Visit gant.com
And for a younger take, go out on a trip at Gant Rugger watching roadtrip and the NY stories behind the three friends jacques, reid and stas at gant.com/gantrugger