Saturday, May 26

Exploring the World with a Louis Vuitton Bag

Definitely a highlight of the Louis Vuitton Core Values campaign photographed by Annie Leibovitz; this one shot in 2010 features U2 frontman Bono (Paul Hewson) and his wife, Ali Hewson. It was the first time that Bono has appeared in an ad without his U2 bandmates. It's also the first time that a label other than Vuitton is getting a fashion credit, the pair are wearing their own clothing line, Edun, a line of ethical fashion. Vuitton parent company LVMH owns a 49 percent stake in the company. 

In the ad, Ali Hewson carries a new handbag that was a join project between Edun and Vuitton and has a special charm that is the French firm's first made-in-Africa product. Proceeds from the bag went to TechnoServe, a nongovernmental organization that fosters enterprise in the developing world; Conservation Cotton Initiative, which supports sustainable farming in Africa. Visit 

The ad shows the pair leaving a plane with a South African landscape as a backdrop and carries the tagline "Every journey began in Africa." They donated their fees to TechnoServe, Conservation Cotton Initiative and Chernobyl Children's Project International.

Follow Louis Vuitton along its journeys, the latest one to Cambodia with Angelina Jolie shot at the Cambodia’s Siem Reap province, which is where Jolie was awarded citizenship for her conservation work setting up a wildlife sanctuary years ago.

Watch the Core Values video that launched the campaign in 2008 and the entire print ads below that previously featured Gorbachev, Francis and Sofia Coppola, Sean Connery, Tony Blair, Mikhail Baryshnikov, Catherine Deneuve, Andre Agassi and Steffi Graf, Keith Richards, Diego Maradona, Zinédine Zidane and Pelé and a special edition for the 40th anniversary of man landing on the Moon.

No comments:

Post a Comment