Hello Kitty has become also one of the icons of the Harajuku 原宿 Japanese style. This youth fashion trend ( a mix of gothic lolita, visual kei, decora and cosplayers) was born as the teens gathered in the area around Harajuku Station in Tokyo and quickly spread around the globe. Learn more about the looks at puppiesandflowers.com and tips on how to dress Harajuku style at wikihow.com/Dress-Harajuku-Style
The look that mixes Japanese anime culture with dark has inspired also Gwen Stefani's fragrance "Harajuku Lovers" hlfragrance.com
Watch the video at hlfragrance.com
Going back to Hello Kitty, Sanrio and the Canadian beauty brand Mac Cosmetics collaborated in 2009 to launch "The Hello Kitty Kouture collection" with a black vinyl Kitty, a lot of attitude... and a little naughty twist. See the campaign bellow.
Mac cosmetics is known for its provoking campaigns, always teaming up with designers and artists. Visit their website at maccosmetics.com also a previous post about the artist behind the Candy video of their Fall 09 campaign at ellauniverse.blogspot.com and their latest MAC Aids Fund campaign with Cyndi Lauper and Lady Gaga at wwd.com
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