Thursday, February 4

Valentino Spring 10 sets the drama in Pink

Ernest Hemingway’s great-grandaughter Dree Hemingway is the face of Valentino this Spring 2010. The photo shoot follows the dramatic mood of the previous campaign Fall09 but with a lighter palette than Valentino red... all the way to the hair, pink. See the previous Fall 09 campaign at Shot this season also by Mert Alas and Marcus Piggott. You may read also a related post about the photographers at and about Valentino and its new head designers Pier Paolo Piccioli and Maria Grazia Chiuri at

Valentino is showing a clear attempt to capture a younger hipper downtown audience for the brand. You may browse the entire Valentino Spring 2010 Collection at  and some of the exquisite details at

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