The three-dimensional paper engineering of the movable books is commonly called pop-up, but is actually more acurate to call them covers pop-ups, transformations, tunnels, volvelles (rotating parts), tunnel or peepshow (see through), flaps, pull-tabs, pop-outs and pull-downs. Originally the early movable books were for adults, not children. It is believed that the first use of movable mechanics appeared in a manuscript for an astrological book in 1306. You may learn more about the history of pop-up books at http://www.library.unt.edu/rarebooks/exhibits/popup2/default.htm and http://www.movablebooksociety.org/ and watch the video bellow.
Learn the basics of pup-up with the ABC3D book and an interesting take on pop-up fashion by Visionaire Magazine.
Discover the limited edition of the Neiman Marcus Pop-up book at http://www.neimanmarcus.com/store/catalog/templates/F0.jhtml?itemId=cat15220750&parentId=cat8900735&masterId=cat000000 An original video of Lisa Hannigan for her song Lille at http://www.youtube.com/watch?v=QaFs_uEfqhM&feature=related and for Star Wars fans "A pop-up guide to the galaxy" by Matthew Reinhart bellow.
Watch a great promotion by Levis, The Levis Pop-up Closet case and other creative ideas bellow.