Following of the success of their Wrangler's "We are Animals" campaign in 2009 inspired in the 70's free spirit, the Parisian creative duo Frédéric Raillard and Farid Mokart went to hell for take two. For this new version F&F teamed up with photographer Jeff Burton and replaced the forest and mud for the California's red desert dust. Visit the campaign website at red-campaign.com
"We put the models through hell. Last time they were soaking wet and covered in mud. This time they were boiling hot and covered in dust. We're going to get a reputation." - Fred.
Their first Wrangler's "We are Animals" campaign, with a bohemian free spirit, was shot and filmed by Ryan McGinley. Visit the photographer's website at ryanmcginley.com
"The collection was inspired by the 1970s, so we wanted something spiritual and down to earth, that led us to treat the brand in a way that was very different to the usual urban imagery." - Fred.