Diesel's newest ad campaign urges people to "be stupid." Launched by new artistic director Bruno Collins and Anomaly. Visit anomaly.com. The campaign suggests that is better to live with your heart, than with your head. Life can happen to you if you are willing to take risks and that sometimes the silliest things can be fun and honestly true. Some of the ads are great and actually transport you to the thrill of your teen years, but some are just mere stupid. Visit the campaign website at diesel.com/be-stupid, browse the full campaign at creativeadawards.com/diesel and decide for yourself. I chose the ones I like... can be smart, but stupid has the stories.