Monday, October 25

Don't be food. Mountain Athletics by Timberland





The idea behind Timberland Mountain Athletics is to enjoy the outdoors to the fullest and leave it as you found it. With a small environmental footprint this footwear delivers high performance. Further. Faster. Lighter. Smarter.



The Green Rubber outsoles are made from 42% recycled rubber. The rubber compound is actually cheaper than virgin rubber and provides exceptional traction on the trail or the pavement. Learn more at mountainathletics.timberland.com. Just... Don't give up or you are food.


Thursday, October 21

Café Racers, the 60's Rider True Blood



With its roots in the 1960s British counterculture group the Rockers, or the Ton-up boys, a café racer, originally pronounced "caff" (as in Kaff) racer, is a type of motorcycle as well as a type of motorcyclist.
They were also common in Italy, Germany, and other European countries. In Italy, the term refers to the specific motorcycles that were and are used for short, sharp speed trips from one coffee bar to another.


Rockers were a young and rebellious Rock and Roll counterculture that wanted a fast, personalized and distinctive bike to travel between transport cafés like the Ace Cafe on The North Circular road in NW London, along the newly built arterial motorways in and around British towns and cities. The goal of many was to be able to reach 100 miles per hour (called simply "the ton") along such a route where the rider would leave from a cafe, race to a predetermined point and back to the cafe before a single song could play on the jukebox, called record-racing. They are remembered as being fond of Rockabilly music and their image is now embedded in today's rockabilly culture.


The Ace Cafe is an old transport café in London, England. It originally opened sometime in 1938 and was designed to accommodate the commercial traffic travelling on the then new North Circular Road, around London. It became popular with Rockers in the 1950's & 60's and it was a local haunt for the motorcycle petrol heads, the "Rockers". Today it has been refurbished and Rockers and general motorcyclists come from all over the world to gather at the Ace to drink coffee, talk bikes, and see bands etc, as well as to attend the runs, and shows that are frequent there. Check their website at ace-cafe-london.com/ and the 2007 reunion kevindean.zenfolio.com/



Learn more about Café Racers on their magazine caferacermag.com and documentary cafesocietyfilm.com , some cool designs of Krugger at krugger.net and great photos by Michael Lichter at lichterphoto.com


Saturday, October 16

Cool farmers rap and live in harmony, Yeo Valley





Now farming is cool... or at least in the UK where farmers rap dressed in wax coats and cows use stylish collars. And all for an organic yogurt of Yeo Valley, watch the video above.

Yeo Valley founders, Roger and Mary Mead began making yoghurt, using milk from their dairy herd, in 1974, selling them from the gate of their farm and to local shops. The production of organic yoghurt started in 1993, as local farmers who were producing organic milk had difficulty finding a consistent demand for it. This first organic product was an instant success. Yeo Valley encouraged more farmers to become organic, so that an increasing supply of organic milk would become available to cope with growing demand.



Yeo Valley organic milk comes from a West Country based Cooperative, called OMSCo (Organic Milk Suppliers Cooperative) whose farmers take great care of their dairy herds and pride in the quality of milk they produce. Success for them in supplying more product, results in growing the organic milk market to support British Farmers. The firm won the Queen's Award for Enterprise, for sustainable development, in 2006 for its "Approach to management with continuing support for sustainable UK organic farming thereby minimising environmental impact". Well done. Learn about them at yeovalleyorganic.co.uk/about-us