Don't be food. Mountain Athletics by Timberland

The idea behind Timberland Mountain Athletics is to enjoy the outdoors to the fullest and leave it as you found it. With a small environmental footprint this footwear delivers high performance. Further. Faster. Lighter. Smarter.

The Green Rubber outsoles are made from 42% recycled rubber. The rubber compound is actually cheaper than virgin rubber and provides exceptional traction on the trail or the pavement. Learn more at mountainathletics.timberland.com. Just... Don't give up or you are food.

Café Racers, the 60's Rider True Blood

With its roots in the 1960s British counterculture group the Rockers, or the Ton-up boys, a café racer, originally pronounced "caff" (as in Kaff) racer, is a type of motorcycle as well as a type of motorcyclist.
They were also common in Italy, Germany, and other European countries. In Italy, the term refers to the specific motorcycles that were and are used for short, sharp speed trips from one coffee bar to another.

Rockers were a young and rebellious Rock and Roll counterculture that wanted a fast, personalized and distinctive bike to travel between transport cafés like the Ace Cafe on The North Circular road in NW London, along the newly built arterial motorways in and around British towns and cities. The goal of many was to be able to reach 100 miles per hour (called simply "the ton") along such a route where the rider would leave from a cafe, race to a predetermined point and back to the cafe before a single song could play on the jukebox, called record-racing. They are remembered as being fond of Rockabilly music and their image is now embedded in today's rockabilly culture.

The Ace Cafe is an old transport café in London, England. It originally opened sometime in 1938 and was designed to accommodate the commercial traffic travelling on the then new North Circular Road, around London. It became popular with Rockers in the 1950's & 60's and it was a local haunt for the motorcycle petrol heads, the "Rockers". Today it has been refurbished and Rockers and general motorcyclists come from all over the world to gather at the Ace to drink coffee, talk bikes, and see bands etc, as well as to attend the runs, and shows that are frequent there. Check their website at ace-cafe-london.com/ and the 2007 reunion kevindean.zenfolio.com/

Learn more about Café Racers on their magazine caferacermag.com and documentary cafesocietyfilm.com , some cool designs of Krugger at krugger.net and great photos by Michael Lichter at lichterphoto.com

Cool farmers rap and live in harmony, Yeo Valley

Now farming is cool... or at least in the UK where farmers rap dressed in wax coats and cows use stylish collars. And all for an organic yogurt of Yeo Valley, watch the video above.

Yeo Valley founders, Roger and Mary Mead began making yoghurt, using milk from their dairy herd, in 1974, selling them from the gate of their farm and to local shops. The production of organic yoghurt started in 1993, as local farmers who were producing organic milk had difficulty finding a consistent demand for it. This first organic product was an instant success. Yeo Valley encouraged more farmers to become organic, so that an increasing supply of organic milk would become available to cope with growing demand.

Yeo Valley organic milk comes from a West Country based Cooperative, called OMSCo (Organic Milk Suppliers Cooperative) whose farmers take great care of their dairy herds and pride in the quality of milk they produce. Success for them in supplying more product, results in growing the organic milk market to support British Farmers. The firm won the Queen's Award for Enterprise, for sustainable development, in 2006 for its "Approach to management with continuing support for sustainable UK organic farming thereby minimising environmental impact". Well done. Learn about them at yeovalleyorganic.co.uk/about-us

Don't fix what's not broken, back to the GAP Box

After releasing their new logo, thousands of disappointed customers wrote in Gap's facebook page. After one week, the new booed logo will be put to rest and the iconic blue box will be back and this time to stay. Don't fix what's not broken and never brake the integrity of a brand, less to say of an iconic one. GAP learned it the hard way and by the voice of their own customers. The impact that social media is having on brands and the way companies do business is tangible. Social media and the virtual voice are here to stay. Read the GAP's press release at gapinc.com/public/Media/Press_Releases

Curious enough to see how this socially unacceptable GAP logo looks like? Well you don't need to be a designer to know that is not working. Cast your vote bellow. So far, no agency has claimed the intellectual property of the logo. This one will shamefully lay right beside the Tropicana's failed relaunching in 2008, they both had to retract and use the previous design. Refresh your memory about Tropicana's packaging at underconsideration.com/brandnew/

Give exposure to the little guys, Soda Pop Stop

Galco's Soda Pop Stop in LA is the place where you can find over 450 different sodas in glass bottles, half forgotten candies and over 500 different beers from around the world. Galcos store gives exposure to small producers and shelf space to old and new flavors. Have fun and enjoy with no limits at sodapopstop.com

John Nese's father ran it as a grocery store, and when the time came for John to take charge, he decided to convert it into the ultimate soda-lovers destination. About 500 pops line the shelves, sourced lovingly by John from around the world. John has made it his mission to keep small soda-makers afloat and help them find their consumers. Galcos also acts as a distributor for restaurants and bars along the West Coast, spreading the gospel of soda made with cane sugar, no high-fructose corn syrup if John can avoid it.

Re:form School, art for education

A group art exhibition called RE:FORM SCHOOL is an event series and public awareness campaign taking place in New York City. From traditional media to street artists and installation-based artists display original pieces aimed at examining the issues around creating a better education system. Learn more about the challenge at reformschool.letsredu.com and letsredu.com

Kevin's vision for Calvin Klein Fall 2010

Kevin Carrigan, Creative Director of RTW, stayed true to the Calvin Klein brand, the main line focused on minimal pieces created with a slightly military feel in fabrications such as tweed and jacquard. "This season is all about sexy, streamlined American sportswear with a focus on a fitted silhouette," he said. Full coverage at fashionologie.com

Watch the video bellow: Calvin Klein Creative Director Kevin Carrigan's inspiration behind Calvin Klein Fall 2010.

"The jeans are designed specifically for enhancing and creating a sensual profile and so they are engineered with close attention paid to the seaming and the darts," says Carrigan. 

Watch the video bellow: Calvin Klein Jeans X featuring model Lara Stone with A.J., Sid Ellisdon, Grayson Vaughan, and Eric Anderson. Video directed by Mert Alas and Marcus Piggott under the creative direction of Fabien Baron.