Feed your Inner Beast at Monster Supplies

The ultimate food for thought... The Ministry of Stories follows the model of the 826 centers: a writing centre where kids aged 8-18 can get one-to-one tuition with professional writers and other volunteers; with the centres being housed behind fantastical shop fronts designed to fire the kids’ imaginations and generate income for the writing centers. This one supplies the demands of Monsters.... Once you are done shopping you might notice that the shelves hide a secret – a disguised entrance that opens onto the Ministry of Stories... and that is another tale.  Have fun with copy, Boooohhoo!

The creative studio WeMadeThis designed the concept shop of Hoxton Street Monster Supplies in the UK – Purveyor of Quality Goods for Monsters of Every Kind. Visit ministryofstories.org/ and the designers' page at wemadethis.co.uk/

"With spine-shuddering pleasure we hereby announce the grand reopening of Hoxton Street Monster Supplies. After extensive refurbishment, we now stock a pharmacopoeia of different types of fear, a complete range of edible human preserves and everyday household essentials like Fang Floss and Zombie Mints."So we invite clients old and new, living and dead to come and discover why we’ve been the store of choice for discerning monsters for over two hundred years, and will be the same forevermore." - Hoxton Street Monster Supplies.

"Bespoke and Everyday Items for the Living, Dead and Undead." - Hoxton Street Monster Supplies.

Watch the video at guardian.co.uk/nick-hornby-ministry-stories-video

Try a Macaron and fall in love with Paris

I tried them in Sarasota at a small French place owned by a French guy and loved them... Beautiful... all piled on a cake stand in layers by color. What a delight! lemacaron-us.com

They make you feel in Paris... Let's go!!

A macaron or French macaroon is a confectionery whose name is derived from an Italian word “maccarone” meaning paste. It is meringue-based: made from a mixture of egg whites, almond flour, and both granulated and confectionery sugar. It's characterized by its smooth, domed top, ruffled circumference, and flat base.

Connoisseurs prize a delicate, egg shell-like crust that yields to a moist and airy interior. The French macaroon differs from other macaroons in that it is filled with cream or butter like a sandwich cookie, and can be found in a wider variety of flavors that range from the traditional (raspberry, chocolate) to the exotic (foie gras, truffle). Making macarons requires a great deal of discipline and is a process that is highly dependent on exactitude, technique, and proper equipment. For this reason it is a notoriously difficult recipe to master and a frustrating endeavor for the amateur baker... but we can try...

Watch the commercial directed by Gustav Johansson for Education First: Live the Language. Visit the directors' page at gustavjohansson.com, niklasjohansson.com and producer's at campdavid.se

The Force: a dad, a boy and a VW = Magic

The sweetest commercial and the coolest dad... VW introduces the Passat 2012 playing with the imagination of a boy who truly believes he is Darth Vader. This is the Super Bowl commercial that the advertising agency Deutsch created for VW this year. There is still great creativity out there... and without saying one word!

"There's definitely merit to holding your creative back and using the element of surprise at the Super Bowl," Thomas said. "But we thought we had something unique."- Brian Thomas, GM of brand marketing.

Thomas said cooperation from the Lucas Film folks gave them the correct elements for what is an official but much smaller version of the Vader costume, suitable for a six-year old.

Visit the agency's website at deutschinc.com. Learn more about the battles of the Super Bowl ads at /abcnews.go.com/GMA/video/battle-super-bowl-ads

Another great expectation is on the Beetle for 2012...Watch the commercial below. I don't know how it looks like but I already want one... black and with stripes!